FORGET THE RULES. DRINK DIFFERENT.
This is wine for the bold, the curious, the ones who know that the best nights happen when you least expect them. The ones who live like the glass is half full. Are you in?
THIS IS WINE FOR THE WILD AT HEART.
THIS IS WINE FOR THE WILD AT HEART.
BOTTLE SHOP
For people who like making memories as much as pulling corks. Single-vineyard, limited release wines from the best regions across Northern California.
MERCH & APPAREL
Spread the optimism and relax in style with your favorite designs from HFWco.
Regular price
$42.00
Limited Production
Low Intervention
Made With Love
Virtual Tastings
Fast Shipping
BEYOND THE LABEL
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2026 Wine Predictions: How Wine Finds Its Way Back to the Table
Wine didn’t disappear. It got complicated. What used to be a midweek habit slowly turned into a decision loaded with price, pretense, and pressure. Somewhere along the way, wine drifted out of everyday life and off the table. As we head into 2026, the signals suggest a shift back. Toward wines that fit real gatherings, real food, and real nights. Less ceremony. More clarity. A renewed focus on approachability, discovery, and the simple joy of opening a bottle because it sounds good.
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Stay Optimistic: The Underdog Worldview the World Needs Now
In a world overwhelmed by noise, division, and fear, optimism has never been more necessary — or more defiant. Not the soft kind, but the kind shaped by resilience and fueled by the underdogs who keep showing up. Here’s why ‘Stay Optimistic’ is the worldview at the heart of Half Full.
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Everyone Was Wrong About Merlot—And This Generation Knows It
Merlot didn’t fall off—people just followed the wrong trend. A movie turned it into a punchline, but this generation is finally rewriting the script. The truth? Great Merlot never stopped being great. And the bottle proving it is right here.
Hypothesis Confirmed: Wine Improves Everything.
Hope looks good on you. Pessimism is so last season. Good vibes only.
